TY  - BOOK
ED  - CIMA
TI  - Management accounting : strategic planning: and marketing.
SN  - 0862777542
AV  - HD30.28.M26 
PY  - 1992///
CY  - London
PB  - BPP
KW  - Strategic planning
KW  - Marketing
N1  - Includes index; Contents: Introduction -- Introduction to strategic planning -- Environmental analysis -- Corporate appraisal and strategic choice -- Strategies for various business aspects -- Marketing strategies and tactics -- Control, information for strategy and marketing

ER  -