Management accounting : strategic planning: and marketing. / 
 Study text Stage 4 :Management accounting - strategic planning and markrtinig 
CIMA 
 - 6th ed. 
 - London :  BPP,  1992. 
 - xx, 616 p .:  ill.; 
<br/><br/> Includes index. 
<br/><br/>Contents: Introduction -- Introduction to strategic planning -- Environmental analysis -- Corporate appraisal and strategic choice -- Strategies for various business aspects -- Marketing strategies and tactics -- Control, information for strategy and marketing <br/> 
<br/><br/><label>ISBN: </label>0862777542 
<br/><br/><label>Subjects--Topical Terms: </label> Strategic planning  Marketing 
<br/><br/><label>LC Class. No.: </label>HD30.28.M26