TY  - BOOK
AU  - Best, Roger J.
TI  - Market-based management: strategies for growing customer value and profitability.
SN  - 9780130387776
AV  - HF5415.13.B46 
U1  - 658.8 dc23
PY  - 2013///
CY  - Upper Saddle River, NJ.
PB  - Pearson Education Inc.
KW  - Marketing management
KW  - I. Title
N1  - Includes index; Contents: Market orientation and marketing performance -- Market analysis -- Marketing mix strategies -- Strategic marketing -- Marketing plans and performance
ER  -