Best, Roger J. <br/><br/>
Market-based management: strategies for growing customer value and profitability./ 
Roger J. Best 
 - 6th ed 
 - Upper Saddle River, NJ.  Pearson Education Inc.  2013 
 - xxiv, 552 p:  Ills,Glossary, Index 
<br/><br/> Includes index 
<br/><br/>Contents: Market orientation and marketing performance -- Market analysis -- Marketing mix strategies -- Strategic marketing -- Marketing plans and performance 
<br/><br/><label>ISBN: </label>9780130387776 0130387770 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management<br/>I. Title
<br/><br/><label>LC Class. No.: </label>HF5415.13.B46 
<br/><br/><label>Dewey Class. No.: </label>658.8