TY  - BOOK
AU  - Thompson Arthur A
AU  - Gamble, John E.
AU  - Peteraf, Margaret A.
AU  - Strickland III, A.J.
TI  - Crafting and executing strategy: the quest for competitive advantage.
SN  - 9781259899690
AV  - HD30.28.T52 1
U1  - 658.4/012 dc23
PY  - 2018///
CY  - New York, NY.
PB  - McGraw-Hill Education
KW  -        
KW  - Strategic planning
KW  - Business planning
N1  - Includes bibliographical references and index; Contents: Part 1. Concepts and Techniques for Crafting and Executing Strategy: -- What is strategy and why is it important -- Charting a company's direction: its vision,mission, objectives, and strategy -- Evaluating a company's  external environment -- Evaluating a company's resources, capabilities and competitiveness -- The five generic competitive strategies -- Strengthening a company's competitive position: strategic moves,timing, and scope of operations -- Strategies for competing in international markets -- Corporate strategy: diversification and the multibusiness company -- Ethics, corporate social responsibility, environmental sustainability, and strategy -- Building an organization capable of good strategy execution: people,capabilities, and structure -- Managing internal operations: actions tht promote good strategy execution -- Corporate culture and leadership: keys to good strategy execution
ER  -