Crafting and executing strategy: the quest for competitive advantage./
- 21st ed
- New York, NY. McGraw-Hill Education 2018
- xxxix, 370 p: Ills., index
Includes bibliographical references and index
Contents: Part 1. Concepts and Techniques for Crafting and Executing Strategy: -- What is strategy and why is it important -- Charting a company's direction: its vision,mission, objectives, and strategy -- Evaluating a company's external environment -- Evaluating a company's resources, capabilities and competitiveness -- The five generic competitive strategies -- Strengthening a company's competitive position: strategic moves,timing, and scope of operations -- Strategies for competing in international markets -- Corporate strategy: diversification and the multibusiness company -- Ethics, corporate social responsibility, environmental sustainability, and strategy -- Building an organization capable of good strategy execution: people,capabilities, and structure -- Managing internal operations: actions tht promote good strategy execution -- Corporate culture and leadership: keys to good strategy execution