TY - BOOK AU - Nellis, Joseph G. AU - Parker, David TI - Principles of business economics SN - 0273646095 AV - HD30.22.N45 U1 - 338.5'024'658 dc21 PY - 2002/// CY - Harlow, England PB - FT Prentice Hall KW - Managerial economics KW - I. Parker, David, 1949 Sept.28- II KW - Nellis J.G. Essence of business economics. III KW - Title N1 - Includes bibliographical references and index; Contents: Business economics: an overview -- The analysis of consumer demand -- The analysis of production costs -- Analysis of the firm's supply decision -- Demand, supply and price determination -- Analysis of perfectly competitive markets -- Analysis of monopoly markets -- Analysis of monopolistically competitive markets -- Oligopoly -- Managerial objectives and the firm -- Understanding competitive strategy -- Understanding pricing strategies -- Understanding the market for labour -- Understanding the market for capital -- Understanding the market for natural resources -- Government and business -- Business and economic forecasting -- Business economics - a checklist for managers ER -