Great promo pieces : create your own brochures, broadsides, ads, flyers, and newsletters that get results
Material type:
TextPublisher: New York : John Wiley & Sons, Inc 1988Description: x, 238 p.: Appendix, indexISBN: 0471632279Subject(s): Sales promotion | Advertising layout and typography | Business writing | Broadsides | NewslettersLOC classification: HF5438.5.H65
Contents:
Contents: Everyone markets -- Writing is the common denominator -- The typical sales and promotion pieces -- The essentials of persuasive writing -- Examples and exercises:advertising copy -- Direct mail copy -- Editorial and production functions -- Modern technological methods
| Item type | Current location | Home library | Call number | Status | Date due | Barcode |
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Books
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | HF5438.5.H65 (Browse shelf) | Available | K/3299/0397/23 |
Contents: Everyone markets -- Writing is the common denominator -- The typical sales and promotion pieces -- The essentials of persuasive writing -- Examples and exercises:advertising copy -- Direct mail copy -- Editorial and production functions -- Modern technological methods
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