Introduction to advertising and promotion: and intergrated marketing comunications perspectives. / George, E Belch
Material type:
TextPublisher: Boston: Irwin, 1995Description: xxii, 762 p.: ill.; 28cmISBN: 0251636963LOC classification: HF5623.B41
Contents:
Contents: Role of advertising and promotion in marketing -- Promotion program situation analysis -- Analyzing the communications process -- Establishing objectives and budgeting for promotional program -- Developing the intergrated marketing communications program -- Monitoring, evaluation and control -- Special topics and perspectives.
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5623.B41 (Browse shelf) | 1 | Available | 2613/12 |
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| HF5549.5.T7.S483 Staff development handbook. / | HF5549.5.T7.S4831 Staff development handbook. / | HF5549.5.T7.S4832 Staff development handbook. / | HF5623.B41 Introduction to advertising and promotion: and intergrated marketing comunications perspectives. / | HF5623.D98 Accounting for non-accounting students. / | HF5623.D981 Accounting for non-accounting students. / | HF5625.G58 Accounting: theory and practice. / |
Includes index.
Contents: Role of advertising and promotion in marketing -- Promotion program situation analysis -- Analyzing the communications process -- Establishing objectives and budgeting for promotional program -- Developing the intergrated marketing communications program -- Monitoring, evaluation and control -- Special topics and perspectives.
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