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Persuasion in society. / Herbert W. Simons with Joanne Morreale and Bruce Gronbeck.

By: Simons, Herbert WContributor(s): Morreale, Joanne | Gronbeck, BruceMaterial type: TextTextPublisher: California : Sage Publications, 2001Description: xxvi, 414 p. : ill. ; 24 cmISBN: 0761919074 (cloth : alk. paper); 0761919082 (pbk. : alk. paper)Subject(s): Persuasion (Psychology) -- Social aspects | Persuasion (Rhetoric)DDC classification: 303.3/42 LOC classification: HM1196.S56 Online resources: Publisher description | Table of contents only
Contents:
Contents: Understanding persuasion: The study of persuasion -- The psychology of persuasion: basic principles -- Persuasion broadly considered -- The coactive approach: Coactive persuasion -- Resources of communication -- Framing and reframing -- Cognitive shorthands -- Reasoning and evidence -- Contexts for persuasion: Going public -- Planning campaigns -- Staging political campaigns -- Analyzing product advertising -- Talking through differences -- Leading social movements -- More about ethics --
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Item type Current location Home library Call number Status Date due Barcode
Books Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY
General Stacks 		WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY
HM1196.S56 (Browse shelf) Available K/3051/0149/23

Includes bibliographical references and index.

Contents: Understanding persuasion: The study of persuasion -- The psychology of persuasion: basic principles -- Persuasion broadly considered -- The coactive approach: Coactive persuasion -- Resources of communication -- Framing and reframing -- Cognitive shorthands -- Reasoning and evidence -- Contexts for persuasion: Going public -- Planning campaigns -- Staging political campaigns -- Analyzing product advertising -- Talking through differences -- Leading social movements -- More about ethics --

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