Retail management :a strategic approach. / Barry Berman, Joel R. Evans.
Material type: TextPublisher: Upper Saddle River, NJ : Palgrave Macmillan, 2006Edition: 10th edDescription: xxi, 682 p.: ill.; 29 cmISBN: 0131870165Subject(s): Retail trade -- ManagementDDC classification: 658.8/7 LOC classification: HF5429.B45Item type | Current location | Home library | Call number | Copy number | Status | Date due | Barcode |
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Books | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5429.B45 (Browse shelf) | 1 | Available | 2409/12 | |
Books | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5429.B451 (Browse shelf) | 2 | Available | 2410/12 | |
Books | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5429.B452 (Browse shelf) | 3 | Available | 2411/12 | |
Books | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5429.B453 (Browse shelf) | 4 | Available | 2412/12 | |
Books | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5429.B454 (Browse shelf) | 5 | Available | 2413/12 | |
Books | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5429.B455 (Browse shelf) | 6 | Available | 2414/12 |
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HF5418.M525 Essentials of marketing. / | HF5429.B45 Retail management :a strategic approach. / | HF5429.B451 Retail management :a strategic approach. / | HF5429.B452 Retail management :a strategic approach. / | HF5429.B453 Retail management :a strategic approach. / | HF5429.B454 Retail management :a strategic approach. / | HF5429.B455 Retail management :a strategic approach. / |
Includes bibliographical references and indexes.
Contents: An Overview of strategic retail management 1: An introduction to retailing -- Building and sustaining relationships in retailing -- Strategic planning in retailing -- Situation analysis: Retail institutions by ownership -- Retail institutions by store-based strategy mix -- Web, nonstore-based and other forms of nontraditional retailing -- Targeting customers and gathering information: Identifying and understanding consumers -- Information gathering and processing in retailing -- Choosing a store location: Trading-area analysis -- Site selection -- Managing a retail business: Retail organization and human resource management -- Operations management : Financial dimensions -- Operations management: operational dimensions -- Merchandise management and pricing: Developing merchandise plans -- Implementing merchandise plans -- Financial merchandise management -- Pricing in retailing -- Communicating with the customer: Establishing and maintaning a retail image -- Promotional strategy -- Putting it all together: Integrating and controlling the retail strategy.
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