Marketing products and services / Dante M. Pirouz
Material type: TextPublisher: London: Ivey publications; 2010Description: various pages 29cmISBN: 2920501051415LOC classification: HF5415.13.P68Item type | Current location | Home library | Collection | Call number | Copy number | Status | Date due | Barcode |
---|---|---|---|---|---|---|---|---|
Books | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | Non-fiction | HF5415.13.P68 (Browse shelf) | 1 | Available | 9601/302/23 |
Browsing WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY shelves, Shelving location: General Stacks, Collection: Non-fiction Close shelf browser
Includes index
Contents: Metabical: pricing, packaging, and demand forecasting recommendations for a new weight loss drug -- Metabical: positioning and communications strategy for a new weight-loss drug -- How to choose the right forecasting technique -- VOSS artesian water from Norway -- Brands and branding -- Campbell's soup company -- The market research encyclopedia -- Starbucks: delivering customer service -- Market customization: segmentation, targeting and positioning -- Kraft foods: the coffee pod launch (A) -- Three questions you need to ask about your brand -- Indigo books and music Inc. -- Value innovation: the strategic logic of high growth -- The black & decker corporation (A): power tools division -- Steering customers to the right channels -- Tesla motors: burning up the road to domination or doom -- Pricing, profits and customer value -- Colgate-Palmolive company: the precision toothbrush -- Break free from the product life cycle -- Porsche Canada: selling winter driving -- HubSpot: inbound marketing and web 2.0 -- Customer value propositions in business markets -- A couple of squares -- Molson Canadian - the rant -- BMWFilms -- Citibank: launching the credit card in Asia pacific (A) -- General electric medical systems, 2002 -- Marketing management --
There are no comments on this title.