Principles of services marketing. / Adrian Palmer
Material type:
TextPublisher: Boson: McGraw Hill, c2005Edition: 4th edDescription: xi,575 p.: ill; 24cmISBN: 0077107942Subject(s): MarketingLOC classification: HF5415.13.P18| Item type | Current location | Home library | Call number | Copy number | Status | Date due | Barcode |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.13.P18 (Browse shelf) | 1 | Available | 2334/12 | |
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Books
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.13.P181 (Browse shelf) | 2 | Available | 2335/12 | |
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Books
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.13.P182 (Browse shelf) | 3 | Available | 2336/12 |
Includes index
Contents: What is services marketing? -- The Service offer -- The Service encounter -- Services buying processes -- Relationship marketing and customer loyalty -- Managing knowledge -- Service positioning and targeting -- Service quality -- Making services accessible to customers -- The Pricing of services -- Promoting services -- The Marketing impacts of services employees -- Managing capacity -- International marketing of services -- Case study: CD marketing services.
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