Managerial economics :applications, strategy, and tactics / James R. McGuigan, JRM Investments, R. Charles Moyer, University of Louisville, Frederick H. deB. Harris, School of Business, Wake Forrest University.
Material type:
TextPublisher: Stamford, CT, USA : CENGAGE Learning, [2014]Edition: 13eDescription: xxiv, 676 pages : illustrations ; 27 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781285420929Subject(s): Managerial economics | Managerial economics -- Problems, exercises, etcLOC classification: HD30.22.M32 (13e)
Content: Introduction: Introduction and goals of the firm -- Fundamental economic concepts -- Demand and forecasting: Demand analysis -- Estimating demand -- Business and economic forecasting -- Managing in the global economy -- Production and cost: Production economics -- Cost analysis -- Applications of cost theory -- Pricing and output decisions: strategy and tactics: Prices, output and strategy: pure and monopolistic competition -- Price and output determination: monopoly and dominant firms -- Price and output determination: oligopoly -- Best-practice tactics: game theory -- Pricing techniques -- Organizational architecture and regulation: Contacting, governance and organizational form -- Government regulation -- Long-term investment analysis --
Includes index, appendix, glossary and index.
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