Marketing./
Material type:
TextPublisher: Boston: Cengage learning, 2010Edition: 15thDescription: xxxi, 605p.: 28cmISBN: 9780324834260LOC classification: HD70.U5.P93(15e)
| Item type | Current location | Home library | Call number | Copy number | Status | Date due | Barcode |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HD70.U5 P93(15e) (Browse shelf) | 1 | Available | 9362/063/23 | |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HD70.U5 P931(15e) (Browse shelf) | 2 | Available | 9363/064/23 | |
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Books
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HD70.U5 P932(15e) (Browse shelf) | 3 | Available | 9364/065/23 |
Browsing WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY shelves, Shelving location: General Stacks Close shelf browser
| No cover image available | No cover image available | No cover image available | ||||||
| HD69.17 M293 International business 96/97 / | HD70.U5 P93(15e) Marketing./ | HD70.U5 P931(15e) Marketing./ | HD70.U5 P932(15e) Marketing./ | HD70.U5.P68 Business / | HD70.U5.P681 Business / | HD70.U5.P682 Business / |
Includes index, glossary and notes.
Contents:Marketing strategy and customer relationships -- Environmental forces and social and ethical responsibilities -- Using information, technology, and target market analysis -- Customer behavior -- Product decisions -- Distribution decisions -- Promotion decisions -- Pricing decisions.
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