Business: a changing world O.C. ferell et al.-

By: Contributor(s): Hirt, Geoffrey A | Ferrell, LindaMaterial type: TextTextPublisher: New York: McGraw-Hill Education, 2016Edition: 10th edDescription: xxxvi, 600 p.: ill.; 25 cmISBN: 9781259179396
Contents:
Contents: Business in a changing world: The dynamics of business and economics -- Business ethics and social responsibility -- Business in borderless world -- Starting and growing a business: Options for organizing business -- Small business, entrepreneurship, and financing -- Managing for quality and competitiveness: The nature of management -- Organizing, teamwork, and communication -- Managing service and manufacturing operations -- Creating the human resource advantage: Motivating the workforce -- Managing human resources -- Marketing developing relationship: Customer-driven marketing -- Dimensions of marketing strategy -- Digital marketing and social networking -- Financing the enterprise: Accounting and financial statements -- Money and financial system -- Financial management and securities markets.
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Includes index

Contents: Business in a changing world: The dynamics of business and economics -- Business ethics and social responsibility -- Business in borderless world -- Starting and growing a business: Options for organizing business -- Small business, entrepreneurship, and financing -- Managing for quality and competitiveness: The nature of management -- Organizing, teamwork, and communication -- Managing service and manufacturing operations -- Creating the human resource advantage: Motivating the workforce -- Managing human resources -- Marketing developing relationship: Customer-driven marketing -- Dimensions of marketing strategy -- Digital marketing and social networking -- Financing the enterprise: Accounting and financial statements -- Money and financial system -- Financial management and securities markets.

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