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Retailing management. / Michael Levy and Barton A. Weitz.

By: Levy, MichaelContributor(s): Weitz, BartonMaterial type: TextTextPublisher: Boston: McGraw Hill, c2004Edition: 5th edDescription: xxxv,775 p.: ill; 25cmISBN: 0071240373Subject(s): Retail trade | ManagementLOC classification: HF5529.L46
Contents:
Contents: The World of retailing: Introduction to the world of retailing -- Types of retailers -- Multichannel retailing-a view into the future -- Customer buying behavior -- Retailing strategy: Retail market strategy -- Financial strategy -- Retail locations -- Site selection -- Human resource management -- Information systems and supply chain management -- Customer relationship management -- Merchandise management: Planning merchandise assortments -- Buying systems -- Buying merchandise -- Pricing -- Retail communication mix -- Store management: Managing the score -- Store layout, design, and visual merchandising -- Customer service -- Cases.
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Item type Current location Home library Call number Copy number Status Date due Barcode
Books Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY
General Stacks 		WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY
HF5529.L46 (Browse shelf) 1 Available 2419/12
Books Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY
General Stacks 		WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY
HF5529.L461 (Browse shelf) 2 Available 2420/12

Includes index

Contents: The World of retailing: Introduction to the world of retailing -- Types of retailers -- Multichannel retailing-a view into the future -- Customer buying behavior -- Retailing strategy: Retail market strategy -- Financial strategy -- Retail locations -- Site selection -- Human resource management -- Information systems and supply chain management -- Customer relationship management -- Merchandise management: Planning merchandise assortments -- Buying systems -- Buying merchandise -- Pricing -- Retail communication mix -- Store management: Managing the score -- Store layout, design, and visual merchandising -- Customer service -- Cases.

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