New products management. / Merle Crawford and Anthony Di Benedetto.
Material type:
TextSeries: McGraw-Hill/Irwin series in marketingPublisher: Boston, Mass. : McGraw-Hill/Irwin, c2006Edition: 8th edDescription: xx, 540 p. : ill. ; 24 cmISBN: 0072961449 (alk. paper)Subject(s): New products -- ManagementLOC classification: HF5415.153.C72 | Online resources: Publisher description | Table of contents only | Item type | Current location | Home library | Call number | Copy number | Status | Date due | Barcode |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.153.C72 (Browse shelf) | 1 | Available | 2309/12 | |
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Books
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.153.C721 (Browse shelf) | 2 | Available | 2310/12 |
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| HF5415.135.M39 The marketing game! / | HF5415.135.M391 The marketing game! / | HF5415.153.C72 New products management. / | HF5415.153.C721 New products management. / | HF5415.153.T361 Managing product and service development:text and cases. / | HF5415.2.B53 The Effective use of market research: a guide for management to grow the business. / | HF5415.2.B532 The Effective use of market research: a guide for management to grow the business. / |
Includes bibliographical references and index.
Contents: Overview and opportunity identification/selection: The Menu -- The New products process -- Opportunity identification and selection: strategic planning for new products -- Concept generation: Preparation and alternatives -- Problem-based ideation: finding and solving customers' problems -- Analytical attribute approaches: introduction and perpecptual mapping -- Analytical attribute approaches: trade-off analysis and qualitative techniques -- Concept/project evaluation: The Concept evaluation system -- Concept testing -- The Full screen -- Sales forecasting and financial analysis -- Product protocol -- Development: Design -- Development team management -- Product use testing -- Launch: Strategic launch planning -- Implementation of the strategic plan -- Market testing -- Launch management -- Public policy issues -- Appendixes: A: Sources of ideas already generated -- B: Other techniques of concept generation -- C: Small's ideation stimulator checklist -- D: The Marketing plan -- E: Guideline for evaluation a new products program.
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