Marketing communications : engagements, strategies, and practice. / Chris Fill.
Material type:
TextPublisher: New York : Pearson Education Ltd, 2005Edition: 4th edDescription: xxxvii,911 p.: ill; 26cmISBN: 0273687727 (alk. paper)Subject(s): Communication in marketing | Marketing channels | Sales promotionLOC classification: HF5415.123.F55
Contents:
Contents: Introduction to marketing communications -- Understanding how marketing communications works -- Strategies and planning -- The Marketing communications mix: disciplines and applications -- Marketing communications for special audiences.
| Item type | Current location | Home library | Call number | Copy number | Status | Date due | Barcode |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.123.F55 (Browse shelf) | 1 | Available | 2272/12 | |
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Books
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.123.F551 (Browse shelf) | 2 | Available | 2273/12 |
Includes bibliographical references and index.
Contents: Introduction to marketing communications -- Understanding how marketing communications works -- Strategies and planning -- The Marketing communications mix: disciplines and applications -- Marketing communications for special audiences.
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