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Mass communication theory : foundations, ferment, and future. / Stanley J. Baran, Dennis K Davis

By: Baran, Stanley JContributor(s): Davis, Dennis KMaterial type: TextTextPublisher: Belmont, California : Wadsworth Publishing, 1995Description: xviii, 407 p. + variuos pagings: ill.; 23cmISBN: 0534176704Subject(s): Mass media -- PhilosophyDDC classification: 302.23'01 LOC classification: P90.B28
Contents:
Contents: Introduction to mass communication theory: Introduction -- Mass communication theory -- Era of mass society and mass culture: The rise of media industries and mass society theory -- The rise of media theory in the age of propaganda -- Normative theories of mass communication -- Emergence of a scientific perspective on mass communication: Limited effects theory -- Attitude change theories -- The limited effects paradigm emerges: The limited effects paradigm emerges -- Social learning and the violence theories -- Using media: theories of the active audience -- Systems theories of communication processes -- The cultural turn in mass communication theory: challenging the limited effects paradigm: Cultural analysis -- Critical cultural studies -- Paradigm dialogue or conflict --
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Item type Current location Home library Call number Status Date due Barcode
Books Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY
General Stacks 		WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY
P90.B28 (Browse shelf) Available K/2904/0002/23

Includes index.

Contents: Introduction to mass communication theory: Introduction -- Mass communication theory -- Era of mass society and mass culture: The rise of media industries and mass society theory -- The rise of media theory in the age of propaganda -- Normative theories of mass communication -- Emergence of a scientific perspective on mass communication: Limited effects theory -- Attitude change theories -- The limited effects paradigm emerges: The limited effects paradigm emerges -- Social learning and the violence theories -- Using media: theories of the active audience -- Systems theories of communication processes -- The cultural turn in mass communication theory: challenging the limited effects paradigm: Cultural analysis -- Critical cultural studies -- Paradigm dialogue or conflict --


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