Business communication today. / Courtland L. Bovée, John V. Thill.
Material type: TextPublisher: Boston: Pearson, 2014Edition: 12th edDescription: xxxviii, 641 p. : colored illustrations ; 29 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780132971294 (alk. paper)Subject(s): Business communication -- United States -- Case studies | Communication in organizations -- United States -- Case studiesDDC classification: 658.4/5 LOC classification: HF5718.B66Item type | Current location | Home library | Call number | Status | Date due | Barcode |
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Books | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | HF5718.B66(12e) (Browse shelf) | Available | K/3112/0210/23 |
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P90.B48(3e) Media/impact: an introduction to mass media. / | HF5718.2.U6.T45(12e) Excellence in business communication. / | HF5823.B43(5e) Ads, fads, and consumer culture: advertising's impact on American character and society. / | HF5718.B66(12e) Business communication today. / | P90.A32(12e) Understanding human communication. / | HM1221.T55(2e) Think public relations. / | HF5718.2.U6.T45(11e) Excellence in business communication. / |
Includes bibliographical references and index.
Contents: Understanding the foundations of business communication: Achieving success through effective business communication -- Mastering team skills and interpersonal communication -- Communicating in a world of diversity -- Applying the three-step writing process: Planning business messages -- Writing business messages -- Completing business messages -- Electronic, social and visual media: Electronic media -- Social media -- Visual media -- Brief messages: Writing routine and positive messages -- Writing negative messages -- Writing persuasive messages -- Reports and proposals: Finding, evaluating, and processing information -- Planning reports and proposals -- Writing and completing reports and proposals -- Designing and delivering oral and online presentations: Developing oral and online presentations -- Enhancing presentations with slides and other visuals -- Writing employment messages and interviewing for jobs: Building careers and writing résumés -- Applying and interviewing for employment --
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