Excellence in business communication. / John V. Thill, Courtland L. Bovée.
Material type:
TextPublisher: Boston: Pearson, 2017Edition: 12th edDescription: xlviii, 623 p. : color illustrations ; 27 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780134319056Subject(s): Business communication -- United States -- Case studiesDDC classification: 658.4/5 LOC classification: HF5718.2.U6.T45 | Item type | Current location | Home library | Call number | Status | Date due | Barcode |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | HF5718.2.U6.T45(12e) (Browse shelf) | Available | K/3111/0209/23 |
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| HF5438.25.F87(13e) Fundamentals of selling: customers for life through service. / | HD58.7.S34(6e) Organizational behavior. / | P90.B48(3e) Media/impact: an introduction to mass media. / | HF5718.2.U6.T45(12e) Excellence in business communication. / | HF5823.B43(5e) Ads, fads, and consumer culture: advertising's impact on American character and society. / | HF5718.B66(12e) Business communication today. / | P90.A32(12e) Understanding human communication. / |
Includes bibliographical references and index.
Contents: Understanding the foundations of business communication: Professional communication in a digital, social, mobile world -- Collaboration, interpersonal communication and business etiquette -- Communication challenges in a diverse, global marketplace -- Applying the three-step writing process: Planning business messages -- Writing business messages -- Completing business messages -- Crafting brief business: Crafting messages for digital channels -- Writing routine and positive messages -- Writing negative messages -- Writing persuasive messages -- Preparing reports and presentations: Planning reports and proposals -- Writing reports and proposals -- Completing reports and proposals -- Developing and delivering business presentations -- Writing employment messages and interviewing for jobs: Building careers and writing résumés -- Applying and interviewing for employment --
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