Media/impact: an introduction to mass media. / Shirley Biagi.
Material type:
TextPublisher: Belmont, Calif.: Wadsworth Pub. Co., 1996Edition: 3rd edDescription: xxiv, 411 p. : col. ill. ; 26 cmISBN: 0534217443Subject(s): Mass mediaDDC classification: 302.23 LOC classification: P90.B48Online resources: Contributor biographical information | Publisher description | Table of contents only | Item type | Current location | Home library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Books
|
WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | P90.B48(3e) (Browse shelf) | Available | K/3106/0204/23 |
Browsing WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY shelves, Shelving location: General Stacks Close shelf browser
| HF5438.25.W29(10e) Selling: building partnerships. / | HF5438.25.F87(13e) Fundamentals of selling: customers for life through service. / | HD58.7.S34(6e) Organizational behavior. / | P90.B48(3e) Media/impact: an introduction to mass media. / | HF5718.2.U6.T45(12e) Excellence in business communication. / | HF5823.B43(5e) Ads, fads, and consumer culture: advertising's impact on American character and society. / | HF5718.B66(12e) Business communication today. / |
Includes bibliographical references (p. 390-400) and index.
Contents:Overview: Introduction to the mass media -- Mass media for the 21st century: interactive and on-line -- The Media industries: The Newspaper industry -- The magazine industry -- The book publishing industry -- The Radio industry -- The Recording industry -- The Television industry -- The Movie industry -- Support industries: Advertising -- Public relations -- Issues and effects: Ownership issues and press performance issues -- Media effects -- Legal and regulatory issues -- Ethical practices -- International media: A Global media marketplace -- Student resource guide --
There are no comments on this title.