Frenemies : the epic disruption of the ad business (and everything else) / Ken Auletta.
Material type:
TextPublisher: [New York, NY] : Penguin Books, 2019Description: x, 373 p. ; 22 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780735220881Subject(s): Advertising agencies -- History | Advertising -- History | Marketing -- History | Agences de publicité -- Histoire | Marketing -- Histoire | Advertising | Advertising agencies | MarketingGenre/Form: History. LOC classification: HF6178.A89| Item type | Current location | Home library | Call number | Status | Date due | Barcode |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | HF6178.A89 (Browse shelf) | Available | K/2919/0017/23 |
First published in the United States of America by Penguin Press, an imprint of Penguin Random House LLC, 2018. Published in Penguin Books 2019.
With a new epilogue on Martin Sorrell, data, and other disruptions.
Includes bibliographical references (pages 359-360) and index.
Contents: The "perfect storm" -- "Change sucks" -- Good-bye, Don Draper -- The matchmaker -- Anxious clients -- "Same height as Napoleon" -- Frenemies -- The rise of media agencies -- The privacy time bomb -- The consumer as frenemy -- Can old media be new? -- More frenemies -- Marketing yak-yaks and mounting fear -- The client jury reaches its verdict -- Cannes takes center stage -- Mad men to math men -- Dinosaurs of cockroaches? -- Good-bye old advertising axioms -- "No rearview mirror".
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