Services marketing: people, technology, strategy. / Christopher Lovelock and Jochen Wirtz.
Material type:
TextPublisher: USA: Prentice Hall, 2004Edition: 5th edDescription: xviii,652 p.: ill.; 25cmISBN: 0131268465Subject(s): MarketingLOC classification: HF5415.122.L682
Contents:
Contents: Understanding services products, consumers, and markets -- Key elements of services marketing -- Managing the service delivery process -- Implementing services marketing.
| Item type | Current location | Home library | Call number | Copy number | Status | Date due | Barcode |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.122.L68 (Browse shelf) | 1 | Available | 2311/12 | |
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Books
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.122.L681 (Browse shelf) | 2 | Available | 2312/12 | |
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Books
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.122.L682 (Browse shelf) | 3 | Available | 2313/12 |
Includes index
Contents: Understanding services products, consumers, and markets -- Key elements of services marketing -- Managing the service delivery process -- Implementing services marketing.
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