The marketing game! / Charlotte H. Mason, William D. Perreault
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HF5415.13.W662 Essential guide to marketing planning / | HF5415.13.W72 Marketing management. / | HF5415.13.W721 Marketing management. / | HF5415.135.M39 The marketing game! / | HF5415.135.M391 The marketing game! / | HF5415.153.C72 New products management. / | HF5415.153.C721 New products management. / |
System requirements for computer disc: Window 95/NT98/2000/ME; 3MB of free RAM; tutorials require a multimedia PC (with sound) and CD-drive; TMGftp requires an Internet connection.
Includes index.
Missing student CD-ROM
Contents: Introduction to the marketing game -- The Market opportunity -- Marketing department responsibilities -- Submitting the marketing plan -- Submitting an expanded marketing plan -- Supporting the marketing plan -- A New market opportunity.
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