The marketing game! / Charlotte H. Mason, William D. Perreault
Material type:
TextPublisher: Boston : McGraw-Hill/Irwin, 2002Edition: 3rd edDescription: xviii, 100 p. : ill., forms ; 28 cm. + 1 computer optical disc (4 3/4 in.)ISBN: 0256139881Subject(s): Marketing -- Decision making | Management gamesLOC classification: HF5415.135.M39 | | Item type | Current location | Home library | Call number | Copy number | Status | Date due | Barcode |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.135.M39 (Browse shelf) | 1 | Available | 2380/12 | |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.135.M391 (Browse shelf) | 2 | Available | 2381/12 | |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY Reference | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.135.M392 (Browse shelf) | 3 | Available | 7303/328/13 | |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY Reference | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.135.M393 (Browse shelf) | 4 | Available | 7303/329/13 | |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY Reference | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.135.M394 (Browse shelf) | 5 | Available | 7305/330/13 | |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY Reference | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.135.M395 (Browse shelf) | 6 | Available | 7306/331/13 | |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | HF5415.135.M39 (Browse shelf) | Available | K/3034/0132/23 |
Browsing WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY shelves, Shelving location: General Stacks Close shelf browser
| HF5415.13.W662 Essential guide to marketing planning / | HF5415.13.W72 Marketing management. / | HF5415.13.W721 Marketing management. / | HF5415.135.M39 The marketing game! / | HF5415.135.M391 The marketing game! / | HF5415.153.C72 New products management. / | HF5415.153.C721 New products management. / |
System requirements for computer disc: Window 95/NT98/2000/ME; 3MB of free RAM; tutorials require a multimedia PC (with sound) and CD-drive; TMGftp requires an Internet connection.
Includes index.
Missing student CD-ROM
Contents: Introduction to the marketing game -- The Market opportunity -- Marketing department responsibilities -- Submitting the marketing plan -- Submitting an expanded marketing plan -- Supporting the marketing plan -- A New market opportunity.
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