Consumer behavior. / Harold W. Berkman, Jay D. Lindquist, M. Joseph Sirgy.
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TextPublisher: Lincolnwood, Ill. : NTC Business Books, c1997Description: xxv, 626 p. : ill. (some col.) ; 24 cmISBN: 0844236748Subject(s): Consumer behaviorLOC classification: HF5415.32.B47| Item type | Current location | Home library | Call number | Copy number | Status | Date due | Barcode |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.32.B46 (Browse shelf) | 1 | Available | 2290/12 | |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.32.B461 (Browse shelf) | 2 | Available | 2291/12 | |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.32.B462 (Browse shelf) | 3 | Available | 2292/12 | |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.32.B463 (Browse shelf) | 4 | Available | 2293/12 |
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| HF5415.3.K3 Perspectives in consumer behaviour. / | HF5415.3M33 The laws of choice: predicting customer behaviour. / | HF54153.T36 Managing product and service department : text and cases. / | HF5415.32.B46 Consumer behavior. / | HF5415.32.H69 Consumer behavior. / | HF5415.32.H691 Consumer behavior. / | HF5415.32.H692 Consumer behavior. / |
Includes bibliographical references (p. 585-610) and indexes.
Contents: The Consumer in the marketplace: Consumer behaviour and marketing management -- The Consumer as the decision maker: Problem recognition and information search -- Alternative evaluation and choice: Four and post-purchase behaviour -- Groups:How households and organizations buy -- Psychological influences on consumer decision making: The Self,personality, and symbolic consumption -- Values, lifestyles, and innovation diffusion -- Memory, learning, and perception -- Motivation,emotion,mood, and involvement -- Beliefs, affect, attitudes, and intention -- Communication and persuasion -- Sociological influences on consumer decision making: Cultural and cross-cultural influences -- Subcultural influences -- Social class and reference group influences -- The Consumer in society: Public policy and consumer advocacy -- Consumer behaviour and society.
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