Essentials of marketing. / F.O. Boachie-Mensah
Material type:
TextPublisher: Accra: Excellent Publishing & Printing; c2009Description: xi,319 p.: ill.; 22cmISBN: 9988071936; 9789988071936Subject(s): MarketingLOC classification: HF5418.M52| Item type | Current location | Home library | Call number | Copy number | Status | Date due | Barcode |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5418.M52 (Browse shelf) | 1 | Available | 2387/12 | |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5418.M521 (Browse shelf) | 2 | Available | 2388/12 | |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5418.M522 (Browse shelf) | 3 | Available | 2389/12 | |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5418.M523 (Browse shelf) | 4 | Available | 2390/12 | |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5418.M524 (Browse shelf) | 5 | Available | 4940/12 | |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5418.M525 (Browse shelf) | 6 | Available | 4941/12 | |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | HF5418.M52 (Browse shelf) | 1 | Available | K/1632/1632/19 | |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | HF5418.M521 (Browse shelf) | 2 | Available | K/1633/1633/19 |
Includes index
Contents: The Nature of marketing -- The Marketing environment -- Strategic marketing planning -- Marketing information and marketing research -- Consumer behaviour -- Organizational buying behaviour -- Market segmentation, targeting and positioning -- Product strategy -- The Marketing of services -- Pricing strategy -- Distrubution strategy -- Promotional strategy -- Advertising, sales promotion, and public relations -- Personal selling and sales management -- Direct marketing -- International marketing -- Customer care.
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