Business marketing management:a strategic view of industrial and organizational markets. / Michael D. Hutt and Thomas W. Speh
Material type:
TextPublisher: New York: The Dryden Press, 1998Edition: 6th edDescription: xxix,777 p.: ill; 24cmISBN: 0030206332Subject(s): Marketing managementLOC classification: HF5415.13.H87
Contents:
Contents: The Environment of business marketing -- The Organizational buying process -- Assessing market opportunities -- Formulating business marketing strategy -- Evaluating business marketing strategy and performance -- Cases.
| Item type | Current location | Home library | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Books
|
WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.13.H87 (Browse shelf) | 1 | Available | 2391/12 | |
|
Books
|
WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.13.H871 (Browse shelf) | 2 | Available | 2392/12 | |
|
Books
|
WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.13.H872 (Browse shelf) | 3 | Available | 2393/12 |
Includes index
Contents: The Environment of business marketing -- The Organizational buying process -- Assessing market opportunities -- Formulating business marketing strategy -- Evaluating business marketing strategy and performance -- Cases.
There are no comments on this title.