Wisconsin International University College Main Library catalog › Details for: Cutting-edge marketing analytics : real world cases and data sets for hands on learning. /

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Cutting-edge marketing analytics : real world cases and data sets for hands on learning. / Rajkumar Venkatesan, Paul Farris, Ronald T. Wilcox,

TextPublisher: Upper Saddle River, New Jersey : Pearson Education, 2015Copyright date: ©2015Description: xix, 300 pages : ills, index; 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780133552522; 0133552527Subject(s): Marketing -- Management | Marketing research | Marketing research -- Case studies | Market segmentation | Revenue management | Consumer profiling -- ResearchDDC classification: 658.8/02 | 658.83 LOC classification: HF5415.127.V45

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Item type	Current location	Home library	Call number	Status	Date due	Barcode
Books	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY	HF5415.127.V45 (Browse shelf)	Available		K/3001/0099/23

Includes bibliographical references and index.

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