Marketing. / Joseph F. Hair
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | HF5415.L26(6e) (Browse shelf) | Available | K/3012/0110/23 |
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HF5635.I61(11e) Introduction to financial accounting. / | QA76.8.M3.G78(2e) MacBook Pro: portable genius. / | QA76.3.L35(2e) CCNP : support study guide. / | HF5415.L26(6e) Marketing. / | HF5415.13.P38(11e) Marketing management: knowledge and skills. / | HF5415.13.M36(3e) Marketing management. / | HF5415.13.C63(5e) The marketing plan. / |
Includes index
Contents: The Role and value of marketing research information: Marketing research for managerial decision making -- The marketing research process and proposals -- Designing the marketing research project: Secondary data, literature reviews, and hypotheses -- Exploratory and observational research -- Designs and data collection approaches -- Descriptive and causal research designs -- Gathering and collecting accurate data: Sampling: theory and methods -- Measurement and scaling -- Designing the questionnaire -- Data preparation, analysis and reporting the results: Qualitative data analysis -- Preparing data for quantitative analysis -- Basic data analysis for quantitative research -- Examining relationships in quantitative research -- Communicating marketing research findings --
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