Managing product and service development:text and cases. / Stefan Thomke
Material type: TextPublisher: Boston: McGraw Hill, c2007Description: vii,592 p.: ill ; 23cmISBN: 139780073023014Subject(s): Managing productsLOC classification: HF5415.153.T361
Contents:
Contents: Building capabilities for experimentation, learning and protyping -- Development process design and improvement -- Managing development networks.
Item type | Current location | Home library | Call number | Status | Date due | Barcode |
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Books | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.153.T361 (Browse shelf) | Available | 2307/12 |
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HF5415.135.M391 The marketing game! / | HF5415.153.C72 New products management. / | HF5415.153.C721 New products management. / | HF5415.153.T361 Managing product and service development:text and cases. / | HF5415.2.B53 The Effective use of market research: a guide for management to grow the business. / | HF5415.2.B532 The Effective use of market research: a guide for management to grow the business. / | HF5415.2 .C49 Basic marketing research. / |
Includes index
Contents: Building capabilities for experimentation, learning and protyping -- Development process design and improvement -- Managing development networks.
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