Consumer behaviour:building marketing strategy. / Del I. Hawkings, Roger J. Best and Kenneth A. Coney
Material type:
TextPublisher: Boston: McGraw Hill, c2001Edition: 8th edDescription: xxiv,776 p.: ill; 26cmISBN: 0072316020Subject(s): Consumer behaviorLOC classification: HF5415.33 U6 H38
Contents:
Contents: Introduction -- External influences -- Internal influences -- Consumer decision process -- Organizations as consumers -- Consumer behavior and marketing regulation -- Appendix A -- Appendix B.
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.33 U6 H38 (Browse shelf) | 1 | Available | 2302/12 | |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.33 U6 H381 (Browse shelf) | 2 | Available | 2303/12 | |
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Books
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.33 U6 H382 (Browse shelf) | 3 | Available | 2304/12 |
Includes index
Contents: Introduction -- External influences -- Internal influences -- Consumer decision process -- Organizations as consumers -- Consumer behavior and marketing regulation -- Appendix A -- Appendix B.
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