Wisconsin International University College Main Library catalog › Details for: Introduction to advertising & public relations. /

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Introduction to advertising & public relations. /

Material type: Text

TextSeries: Publisher: Boston, MA : Pearson, 2017Edition: Pearson Custom editionDescription: iii, 571 p.: illISBN: 9781323688854Other title: ADPR 151Subject(s): AdvertisingLOC classification: HF5415.123.I61

Contents:

Contents: Brand communication -- Advertising -- What is public relations? -- The evolution of public relations -- Brand communication and society -- Ethics and professionalism -- How brand communication works -- Segmenting and targeting the audience -- Strategic research -- Strategic planning -- The creative side -- Promotional writing -- Conflict management -- Corporations -- Entertainment, sports and tourism -- Politics and government -- Nonprofit, health and education -- Media basics -- Paid media -- Owned, interactive and earned media --

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Item type	Current location	Home library	Call number	Status	Date due	Barcode
Books	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY	HF5415.123.I61 (Browse shelf)	Available		K/2900/0034/22

Includes index

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Wisconsin International University College Main Library

Introduction to advertising & public relations. /

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