The Effective use of market research: a guide for management to grow the business. / Robin J. Birn
Material type:
TextPublisher: London: Kogan page, 1999Edition: 3rd edDescription: xi,162 p.: 23cmISBN: 0749427728Subject(s): Marketing researchLOC classification: HF5415.2.B53
Contents:
Contents: Key to making goods decisions -- Getting the information you really need -- The Best research techniques anyone can use -- What to measure and how to measure it -- You have the information-now use it -- Making sure that the customers are happy -- Tracking trends and changing decisions -- Getting the most out of business relationships with research companies -- Using research to grow your business.
| Item type | Current location | Home library | Call number | Copy number | Status | Date due | Barcode |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.2.B53 (Browse shelf) | 1 | Available | 2174/12 | |
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Books
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.2.B532 (Browse shelf) | 2 | Available | 2175/12 |
Includes index
Contents: Key to making goods decisions -- Getting the information you really need -- The Best research techniques anyone can use -- What to measure and how to measure it -- You have the information-now use it -- Making sure that the customers are happy -- Tracking trends and changing decisions -- Getting the most out of business relationships with research companies -- Using research to grow your business.
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