Wisconsin International University College Main Library catalog › Details for: Marketing management :a strategic, decision-making approach. /

Normal view MARC view ISBD view

Marketing management :a strategic, decision-making approach. / Harper W. Boyd, Jr. ... [et al.].

By: Harper, Boyd WContributor(s): Walker, Orville C | Mullins, John W | Larreche, Jean-ClaudeMaterial type: Text

TextSeries: The McGraw-Hill/Irwin series in marketingPublisher: Boston, Mass. : McGraw-Hill, c2002Edition: 4th edDescription: xxi, 594 p. : ill. ; 26 cm. + 1 computer optical disc (4 3/4 in.)ISBN: 0072315237 (alk. paper)Subject(s): Marketing -- ManagementLOC classification: HF5415.13.B669

Contents:

Contents: The Role of marketing in developing successful business strategies -- Market opportunity analysis -- Developing strategic marketing programs -- Strategic marketing programs for selected situations -- Implementing and controlling marketing programs -- Appendix.

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings ( 3 )
Title notes ( 3 )
Comments ( 0 )

Item type	Current location	Home library	Call number	Copy number	Status	Barcode
Books	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY	HF5415.13.B669 (Browse shelf)	1	Available	2319/12
Books	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY	HF5415.13.B6691 (Browse shelf)	2	Available	2320/12
Books	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY	HF5415.13.B6692 (Browse shelf)	3	Available	2321/12

Browsing WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY shelves, Shelving location: General Stacks Close shelf browser

Previous								Next
Previous	HF5415.13.B4482 Cases in marketing management. /	HF5415.13.B669 Marketing management :a strategic, decision-making approach. /	HF5415.13.B6691 Marketing management :a strategic, decision-making approach. /	HF5415.13.B6692 Marketing management :a strategic, decision-making approach. /	HF5415.13.D367 The market driven organization: understanding, attracting, and keeping valuable customers. /	HF5415.13D368 Market driven strategy: processes for creating value. /	HF5415.13.H87 Business marketing management:a strategic view of industrial and organizational markets. /	Next

Includes bibliographical references and indexes.

System requirements: IBM®PC, or 100% compatible computer, Microsoft® Windows® 95 or higher.

There are no comments on this title.

to post a comment.

Wisconsin International University College Main Library

Marketing management :a strategic, decision-making approach. / Harper W. Boyd, Jr. ... [et al.].

Browsing WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY shelves, Shelving location: General Stacks Close shelf browser

If you have any concerns or questions; kindly contact the library