Principles of marketing. / Philip Kotler and Gary Armstrong.
Material type: TextPublisher: New Dehli : Prentice Hall of India, 2006Edition: 11th edDescription: xix, 651 + various pagings : ill(some col.) ; 27 cmISBN: 8120328256Subject(s): MarketingLOC classification: HF5415.K636(11e)Item type | Current location | Home library | Call number | Copy number | Status | Date due | Barcode |
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Books | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY Reference | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.K636(11e) (Browse shelf) | 1 | Available | 1908/12 | |
Books | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY Reference | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.K6361(11e) (Browse shelf) | 2 | Available | 6152/12 | |
Books | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY Reference | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.K6362(11e) (Browse shelf) | 3 | Available | 6153/12 | |
Books | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY Reference | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.K6363(11e) (Browse shelf) | 4 | Available | 8513/107/19 |
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BF121.K5363(2e) Experience psychology. / | HG8051.R441(13e) Principles of risk management and insurance. / | TD193.K52(2e) Environmental pollution analysis. / | HF5415.K6363(11e) Principles of marketing. / | Dp/JA84.G341 The Experience of politics: a manual for Ghanaian and African politicians. / | Dp/HF5387.W841 Ethical dilemmas and moral temptations: cases in administration (Ghanaian administrators talk about everyday moral challenges). / | Dp/HC1060.A1 St1(2013) The State of Ghanaian economy in 2013 . / |
Includes appendix, glossary and index.
Contents: Part 1: Defining marketing and the marketing process: Marketing: managing profitable customer relationships -- Company and marketing strategy: partnering to build customer relationships -- Part 2: Understanding the marketplace and consumers: the marketing environment -- Managing marketing information -- Consumer markets and consumer buyers behavior -- Business markets and business buyer behavior -- Part 3: Designing a customer-driven marketing strategy and marketing mix: Segmentation, targeting, and positioning: building the right relationships with right customers -- Product, services, and branding strategies -- New-product development and life-cycle strategies -- Pricing product: pricing considerations and approaches -- Pricing products: pricing strategies -- Marketing channels and supply chain management -- Retailing and wholesaling -- Integrated marketing communications strategy -- Advertising, sales promotion, and public relations -- Personal selling and direct marketing -- Part 4: Extending marketing: Creativity competitive advantage -- Marketing in the digital age -- The global marketplace -- Marketing ethics and social responsibility.
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