Wisconsin International University College Main Library catalog › Details for: Advertising and promotion: an integrated marketing communications perspective. /

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Advertising and promotion: an integrated marketing communications perspective. / George E. Belch & Michael A. Belch.

By: Belch, George E Contributor(s): Belch, Michael A Material type: Text

TextPublisher: Boston: McGraw-Hill Irwin, 2007Edition: 7th edDescription: xxvi, 820 p. : col. ill. ; 29 cmISBN: 0073101265 (alk. paper); 9780073101262Subject(s): Advertising | Sales promotion | Communication in marketingDDC classification: 659.1 LOC classification: HF5823.B38Other classification: 85.40

Contents:

Contents: Introduction to integrated marketing communications -- Integrated marketing program situation analysis -- Analyzing the communication process -- Objectives and budgeting for integrated marketing communications programs -- Developing the integrated marketing communications program -- Monitoring, evaluation and control -- Special topics and perspectives --

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Item type	Current location	Home library	Call number	Status	Date due	Barcode
Books	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY	HF5823.B38(7e) (Browse shelf)	Available		K/2886/0020/22

Includes bibliographical references (p. 763-789) and indexes.

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Wisconsin International University College Main Library

Advertising and promotion: an integrated marketing communications perspective. / George E. Belch & Michael A. Belch.

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