Marketing. /
Material type: TextSeries: Publisher: London, Ontario: Ivey Business School, 2012Description: [various pagings].: illOther title: BUS 3301 - September 2012Subject(s): MarketingLOC classification: HF5415.13.M34Item type | Current location | Home library | Call number | Vol info | Status | Notes | Date due | Barcode |
---|---|---|---|---|---|---|---|---|
Books | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | HF5415.13.M34 (Browse shelf) | MAR/Tay | Available | Part of Ivey Collection. Shelved alphabetically by title | K/1919/1919/19 |
Contents: An introductory note on marketing management -- Metabical: positioning an communications strategy for a new weight loss drug -- Metabical: pricing, packaging and demand forecasting -- Recommendations for a new weight loss drug -- Voos Artesian Water from Norway- Oasis of the seas -- Struggling to make the best buy -- Kraft Foods -- Hubspot inbound marketing and Web.2.0 -- Starbucks -- Red Lobster -- Mountain Man Brewing Company -- Hips Feel Good -- CardSwap -- EASYJET -- Tesco PLC -- Soren Chemical -- Boise Automation -- The Londoner -- Kraft General Foods Canada Inc -- Molson Canadian -- Danada Goose -- Black and Decker Corp.
There are no comments on this title.