Essentials of marketing : a marketing strategy planning approach / William D. Perreault ... [et al.]
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY Reference | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.P4357(14e) (Browse shelf) | 1 | Available | 8603/055/20 |
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P90.R665(4e) In the company of others : an introduction to communication / | HD30.28.D3785(15e) Strategic management concepts : a competitive advantage approach / | HF5415.G75(3e) Marketing / | HF5415.P4357(14e) Essentials of marketing : a marketing strategy planning approach / | HF5549.D436(3e) HR 3e / | HF5635.W863(14e) Frank Wood's business accounting 1 Alan Sangster. | HF5635.W8631(14e) Frank Wood's business accounting 1 Alan Sangster. |
Include index and bibliographical references.
Contents : Marketing's value to consumers, firms, and society -- Marketing strategy planning -- Evaluating opportunities in the changing marketing environment -- Focusing marketing strategy with segmentation and positioning -- Final consumers and their buying behavior -- Business and organizational customers and their buying behavior -- Improving decisions with marketing improving -- Elements of products planning for goods and services -- Product management and new-product development -- Place and development of channel systems -- Distribution customer service and logistics -- Retailers, wholesalers, and their strategy planning -- Promotion-introduction to integrated marketing communications -- Personal selling and customer service -- Advertising, publicity, and sales promotion -- Pricing objectives and policies -- Price setting in the business world -- Ethical marketing in a consumer-oriented world : appraisal and challenges.
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