Marketing / Dhruv Grewal ...[et al.]
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY Reference | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.G75(3e) (Browse shelf) | 1 | Available | 8625/077/20 |
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HG4027.5.M641(4e) Fundamentals of multinational finance / | P90.R665(4e) In the company of others : an introduction to communication / | HD30.28.D3785(15e) Strategic management concepts : a competitive advantage approach / | HF5415.G75(3e) Marketing / | HF5415.P4357(14e) Essentials of marketing : a marketing strategy planning approach / | HF5549.D436(3e) HR 3e / | HF5635.W863(14e) Frank Wood's business accounting 1 Alan Sangster. |
Includes index.
Contents : Section one : Assessing the marketplace : Overview of marketing -- Developing marketing strategies and a marketing plan --- Analyzing the marketing environment -- Section two : Understanding the marketplace : Consumer behaviour -- Business-to-business marketing -- Section three : Targeting the marketplace : Segmentation, targeting, and positioning -- Marketing research -- Section four : Value creation : Developing new products -- Product, branding, and packaging decisions -- Services : the intangible product -- Section five :Transacting value : Pricing concepts and strategies : establishing value -- Section six : Value delivery : designing the distribution channel and supply chain : Distribution channels -- Retailing and multichanneled marketing -- Section seven : Value communication : Integrated marketing communications -- Advertising, sales promotions, and personal selling -- Social and mobile marketing -- Section eight : Marketing in the global environment : Globa, marketing -- Ethics and socially responsible marketing
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