International marketing / Pervez Ghauri and Philip Cateora.
Material type: TextPublisher: London : McGraw-Hill Higher Education , 2010Edition: 3rd edDescription: xlvi, 682 p. : ill. col ; 27 cmISBN: 9780077122850LOC classification: HF1416.G34(3e)Item type | Current location | Home library | Collection | Call number | Copy number | Status | Date due | Barcode |
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Books | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY Reference | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF1416.G34(3e) (Browse shelf) | 1 | Available | 9210/659/22 | ||
Books | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY Reference | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF 1416.G341(3e) (Browse shelf) | 2 | Available | 9211/660/22 | ||
Books | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY Reference | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF 1416.G342(3e) (Browse shelf) | 3 | Available | 9212/661/22 | ||
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HF1416.G343(3e) International marketing / | HF1416.G344(3e) International marketing / | HF1416.G345(3e) International marketing / | HF1416.G346(3e) International marketing / | HF1416.G347(3e) International marketing / | HF1416.G348(3e) International marketing / | HF5549.12.R832(10e) Supervision: key link to productivity / |
Includes index.
Contents: Part 1: An overview: The scope and challenge of international marketing -- The dynamics of international markets -- Part 2: The impact of culture on international marketing: Geography and history: the foundations of cultural understanding -- Cultural dynamics in international marketing -- Business customs and practices in international marketing -- The international political and legal environment -- Part 3: Assessing international market opportunities: Researching international markets -- Emerging markets and market behaviour -- Multinational market regions and market groups -- Part 4: Develoing international marketing strategies: International marketing strategies -- International market entry strategies -- international branding strategies -- Exporting, managing and logistics -- Ethics and social responsibility in international marketing -- Developing international marketing strategies: Product decisions for international markets -- Marketing industrial products and business services -- International distribution and retailing -- Pricing for international markets -- International promotion and advertising -- Personal selling and negotiations.
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