Essentials of marketing research. / William R. Dillon, Thomas J. Madden, Neil H. Firtle.
Material type:
TextSeries: The Irwin series in marketingPublisher: Homewood, IL ; Boston, MA : Irwin, c1993Description: xviii, 556 p. : ill. ; 26 cmISBN: 0256081123Subject(s): Marketing researchDDC classification: 658.8/3 LOC classification: HF5415.2.D537
Contents:
Contents: Marketing research environments -- Acquiring data: an overview -- Measurement, scaling and questionnaire design -- Data analysis -- Presenting the research and ethical issues.
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.2.D537 (Browse shelf) | Available | 2164/12 |
Browsing WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY shelves, Shelving location: General Stacks Close shelf browser
| HF5415.2 .C495 Basic marketing research. / | HF5415.2 .C496 Basic marketing research. / | HF5415.2 .C497 Basic marketing research. / | HF5415.2.D537 Essentials of marketing research. / | HF5415.2.H258 Marketing research :within a changing information environment. / | HF5415.2.H2581 Marketing research :within a changing information environment. / | HF5415.2.H2582 Marketing research :within a changing information environment. / |
"Free instructor's copy ... Not for sale"--P. 4 colophon.
Includes bibliographical references and indexes.
Contents: Marketing research environments -- Acquiring data: an overview -- Measurement, scaling and questionnaire design -- Data analysis -- Presenting the research and ethical issues.
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