Marketing / Charles W. Lamb ... [et al.]
Material type: TextPublisher: Mason : Thompson South-Western, 2004Edition: 7th edDescription: xxxviii, 774 p. : ill., chiefly col. ; 29 cmISBN: 9780324147988LOC classification: HF5415.K.636(16e)Item type | Current location | Home library | Call number | Copy number | Status | Date due | Barcode |
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Books | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY Reference | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.L2624(7e) (Browse shelf) | 1 | Available | 9296/745/22 | |
Books | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY Reference | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.L26241(7e) (Browse shelf) | 2 | Available | 9297/746/22 | |
Books | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY Reference | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.L26242(7e) (Browse shelf) | 3 | Available | 9298/747/22 |
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HF5415.L2624(7e) Marketing / | HF5415.L26241(7e) Marketing / | HF5437.P79955(11e) Procurement principles and management / | HF5415.L26242(7e) Marketing / | HF5437.P79956(11e) Procurement principles and management / | HF5437.P79957(11e) Procurement principles and management / | HF5437.P79958(11e) Procurement principles and management / |
Include bibliography and index
Contents : Part 1 : The world of marketing : An overview of marketing -- Strategic planning for competitive advantage -- The marketing environment and marketing ethics -- Developing a global vision -- Part 2 : Analyzing marketing opportunities : Consumer decision making -- Business marketing -- Segmenting and targeting markets -- Decision support systems and marketing research -- Part 3 :Product decisions : Product concepts -- Developing and managing products -- Services and nonprofit organization marketing -- Part 4 : Distribution decisions : Marketing Channels and supply chain management -- Retailing -- Part 5 : Promotion decisions : Integrated marketing communications -- Advertising and public -- Sales promotion and personal selling -- Part 6 : Pricing decisions : Pricing concepts -- Setting the right price -- Part 7: Technology driven marketing : Internet marketing -- Customer relationship management -- One-on-one marketiong.
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