Marketing / William M. Pride, Texas A & M University, O. C. Ferrell, University of New Mexico.
Material type:
TextPublisher: Boston, MA, USA : Cengage Learning, [2016]Edition: 2016 editionDescription: xxxi, 687 pages : illustrations ; 28 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781285858340Other title: Pride & Ferrell marketing [Portion of title]Subject(s): MarketingDDC classification: 658.8 LOC classification: HF5415 | .P658 2016
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY Reference | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.P93 (Browse shelf) | 1 | Available | 9268/717/22 | |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY Reference | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.P931 (Browse shelf) | 2 | Available | 9269/718/22 | |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY Reference | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.P932 (Browse shelf) | 3 | Available | 9270/719/22 |
Part I: MARKETING STRATEGY AND CUSTOMER RELATIONSHIPS.1. An Overview of Strategic Marketing.2. Planning, Implementing, and Evaluating Marketing Strategies.Part II: ENVIRONMENTAL FORCES AND SOCIAL AND ETHICAL RESPONSIBILITIES.3. The Marketing Environment.4. Social Responsibility and Ethics in Marketing.Part III: MARKETING RESEARCH AND TARGET MARKET ANALYSIS.5. Marketing Research and Information Systems.6. Target Markets Segmentation and Evaluation.Part IV: BUYING BEHAVIOR, GLOBAL MARKETING, AND DIGITAL MARKETING.7. Consumer Buying Behavior.8. Business Markets and Buying Behavior.9. Reaching Global Markets.10. Digital Marketing and Social Networking.Part V: PRODUCT DECISIONS.11. Product Concepts, Branding and Packaging.12. Developing and Managing Products.13. Services Marketing.Part VI: DISTRIBUTION DECISIONS.14. Marketing Channels and Supply-Chain Management.15. Retailing, Direct Marketing and Wholesaling.Part VII: PROMOTION DECISIONS.16. Integrated Marketing Communications.17. Advertising and Public Relations.18. Personal Selling and Sales Promotion.Part VIII: PRICING DECISIONS.19. Pricing Concepts.20. Setting Prices.Career Appendix.Financial Analysis.Sample Marketing Plan.
Includes bibliographical references and index.
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