Exploring marketing research. / William G. Zikmund.
Material type:
TextPublisher: Australia ; [Cincinnati, Ohio] : Thomson/South-Western, c2003Edition: 8th edDescription: xxi, 744 p. : chiefly col. ill. ; 28 cmISBN: 0324181485Subject(s): Marketing researchDDC classification: 658.8/3 LOC classification: HF5415.2.Z54 | Item type | Current location | Home library | Call number | Copy number | Status | Date due | Barcode |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.2.Z54 (Browse shelf) | 1 | Available | 2171/12 | |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.2.Z541 (Browse shelf) | 2 | Available | 2172/12 | |
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Books
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.2.Z542 (Browse shelf) | 3 | Available | 2173/12 |
Various multi-media instructional materials, including a web site, are available to supplement the text.
Includes bibliographical references and index.
Contents: Introduction -- Beginning stages of the research process -- Research designs for collecting primary data -- Measurement concepts -- Sampling and fieldwork -- Data analysis and presentation -- Comprehensive cases with computerized databases.
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