Basic marketing. / William G. Zikmund, Michael D'Amico.
Material type:
TextPublisher: Minneapolis/St. Paul : West Pub. Co., c1996Description: xxv, 369 p. : ill. ; 26 cmISBN: 0314071458 (Soft : alk. paper)Subject(s): Marketing | Marketing -- ManagementDDC classification: 658.8 LOC classification: HF5415.Z528
Contents:
Contents: Introduction -- Analysis of market and consumer behavior -- Market strategy for global competition -- Product strategy -- Distribution strategy -- Promotion strategy -- Pricing strategy.
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.Z5281 (Browse shelf) | Available | 2220/12 | ||
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.Z5282 (Browse shelf) | Available | 2221/12 | ||
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Books
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.Z528 (Browse shelf) | 1 | Available | 2219/12 |
Includes bibliographical references (p. 325-336) and index.
Contents: Introduction -- Analysis of market and consumer behavior -- Market strategy for global competition -- Product strategy -- Distribution strategy -- Promotion strategy -- Pricing strategy.
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