Wisconsin International University College Main Library catalog › Details for: The fundamentals and practice of marketing. /

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The fundamentals and practice of marketing. / John Wilmshurst.

By: Wilmshurst, JohnContributor(s): Institute of Marketing | CAM FoundationMaterial type: Text

TextPublisher: London ; Boston : Butterworth-Heinmann, 1995Edition: 3rd edDescription: viii, 324 p. : ill. ; 24 cmISBN: 0750609974Subject(s): MarketingDDC classification: 658.8 LOC classification: HF5415.W5476 Online resources: Publisher description

Contents:

Contents: The Fundamentals of marketing -- The Practice of marketing.

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Item type	Current location	Home library	Call number	Status	Date due	Barcode
Books	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY	HF5415.W5476 (Browse shelf)	Available		2222/12

"Published on behalf of the Institute of Marketing and the CAM Foundation."

Includes bibliographies and index.

Contents: The Fundamentals of marketing -- The Practice of marketing.

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Wisconsin International University College Main Library

The fundamentals and practice of marketing. / John Wilmshurst.

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