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Strategic management: concepts and cases. / Arthur A. Thompson and A. J. Strickland III

By: Thompson, Arthur AContributor(s): Strickland, A. JMaterial type: TextTextPublisher: New York: McGraw-Hill/Irwin, 2001Edition: 12th edDescription: xxxix, 440 p.[+ various pagings]: ill; 26 cmISBN: 0072314990Subject(s): -- Strategic managementLOC classification: HD30.28.T53(12e)
Contents:
Contents: Part I: The concepts and techniques of strategic management: The strategic management process: an overview -- Establishing company direction; developing a strategic vision, setting objectives, and crafting a strategy -- Industry and competitive analysis --Evaluating company resources and competitive capabilities -- Strategy and competitive advantage -- Strategies for competing in globalizing markets -- New business models and strategies for the internet economy -- Tailoring strategy to fit specific industry and company situations -- Strategy and competitive advantage in diversified companies -- Evaluating the strategies of diversified companies -- Building resources strengths and organizational capabilities Managing the internal organization to promote better strategies execution -- Corporate culture and leadership - keys to effective strategy execution --
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Item type Current location Home library Call number Status Date due Barcode
Books Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY
General Stacks 		WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY
HD30.28.T53(12e) (Browse shelf) Available K/2552/2552/19

Includes index.

Contents: Part I: The concepts and techniques of strategic management: The strategic management process: an overview -- Establishing company direction; developing a strategic vision, setting objectives, and crafting a strategy -- Industry and competitive analysis --Evaluating company resources and competitive capabilities -- Strategy and competitive advantage -- Strategies for competing in globalizing markets -- New business models and strategies for the internet economy -- Tailoring strategy to fit specific industry and company situations -- Strategy and competitive advantage in diversified companies -- Evaluating the strategies of diversified companies -- Building resources strengths and organizational capabilities Managing the internal organization to promote better strategies execution -- Corporate culture and leadership - keys to effective strategy execution --

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