Advertising media planning. / Jack Z. Sissors, Roger B. Baron.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | HF5826.5.S57(6e) (Browse shelf) | Available | K/021/21/19 |
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BF121.M93(4e) Exploring psychology. / | HF1017.S79(12e) Statistics for business and economics. / | PN1992.75.Z61(8e) Television production handbook. / | HF5826.5.S57(6e) Advertising media planning. / | HF5415.13.D84(2e) Principles of advertising & IMC. / | QA76.73.J38.S26(7e) Java: an introduction to problem solving & programming. / | HB172.5.C44(3e) An applied approach to macroeconomics. / |
Includes index.
Contents: Introduction -- Sample media plan presentation -- The relationship among media, advertising, and consumers -- Basic measurements and calculations -- Advanced measurements and calculations -- Marketing strategy and media planning -- Strategy planning I : who, where, and when -- Strategy planning II : weighting, reach, frequency, and scheduling -- Selecting media classes : Intermedia comparisons -- Principles of planning media strategy -- Evaluating and selecting media vehicles -- Media costs and buying problems -- Setting and allocating the budget -- Testing, experimenting, and media planning --
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